ABOUT
US
At Lift Lab by Peak Performer, we’re built around one idea: helping people perform at their highest level — physically, mentally, and consistently.
We curate and deliver high-quality fitness equipment, performance supplements, and athletic wear designed to support real training, real goals, and real progress. Whether you’re lifting, conditioning, recovering, or simply living an active lifestyle, our products are chosen to enhance performance without compromise.
We believe peak performance isn’t reserved for elite athletes. It’s for anyone willing to show up, stay disciplined, and push forward day after day. That’s why we focus on function, quality, and reliability — products that work as hard as you do and fit seamlessly into your routine.
Lift Lab exists to support your journey — from the first rep, to the next breakthrough.
Train better. Fuel smarter. Perform at your peak.
THE
INNOVATOR
Meet Alex Carter, the founder behind Lift Lab, by Peak Performer, and a lifelong athlete with over a decade of hands-on experience in strength training, conditioning, and performance nutrition.
After years spent training in commercial gyms, private performance facilities, and working closely with coaches and athletes, Alex saw the same problem repeated everywhere: great training ruined by poor equipment, unreliable supplements, and gear that didn’t hold up under real use.
Rather than chasing trends, Alex focused on what actually works — durable equipment, clean and effective nutrition, and athletic wear designed for movement and longevity. Lift Lab was built to reflect the standards he trained by himself: practical, performance-driven, and consistent.
Alex’s mission is simple: make it easier for people to train properly, fuel intelligently, and perform at their best — without confusion or compromise.
